Lubbock is the second city in Texas to receive the Digital Media Friendly Texas Certified Community status. This designation, awarded by the Texas Film Commission, is designed to boost the state’s digital media production, creating new job opportunities in fields like animation, video games, visual effects (VFX), and extended reality (XR).
Lubbock: Growing Role
This recognition underscores Lubbock‘s rising importance in Texas’ digital media scene. The city’s efforts, supported by local leaders like Speaker Dustin Burrows and Representative Carl H. Tepper, reflect its commitment to cultivating local talent, particularly through Texas Tech University, which fosters the next generation of digital media professionals.
Governor Abbott celebrated the new certification, emphasizing Texas‘ leadership in innovation. He highlighted how the Digital Media Friendly Texas program will attract industry investment and create jobs, solidifying the state’s position as a global leader in digital media.
Impact on the Community
Mayor Mark McBrayer and John Osborne, President and CEO of the Lubbock Economic Development Alliance, pointed out the significant potential for growth in Lubbock’s digital media industry. With the new certification, the city is well-positioned to attract further investments and talent, contributing to the area’s economic development.
The Digital Media Friendly Texas designation is part of a broader initiative to recognize and support communities that are promoting digital media industries. Similar to programs for film and music, it helps connect communities with digital media professionals and companies, encouraging investment and growth. The program also plays a role in promoting digital literacy to help reduce the digital divide.
Lubbock’s new certification is a clear sign of the city’s growing role in Texas‘ digital media landscape. With strong local support and strategic partnerships, Lubbock is set to attract more jobs, investments, and opportunities, contributing to the state’s continued success in this dynamic sector.
For more details on the Digital Media Friendly Texas program, visit: gov.texas.gov/film/page/dmftx_overview
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